Independent Marketing Executive | Marketing Ops & Strategy Consultant | Fractional CMO | Special Project Ninja
I'm Sara
My heart lies in helping small and mid-sized businesses tap into world-class strategies, without the overhead of a large corporate team. I take what I’ve learned in large-scale operations and refine those insights into lean, actionable plans that fit tight budgets and fast timelines.
My passion is helping small businesses tap into the kind of strategy and structure usually reserved for big companies. I’d much rather make a big difference for a small business than a small one in a big machine — empowering growing brands to work smarter, scale faster, and stay true to what makes them unique.Let's talk about Messaging Strategy, Marketing automation, Sales channel Tools, Process optimization.
I have extensive experience in both strategy and execution.➡️ We can build marketing systems that generate leads and support sales teams
➡️ Let's implement CRM and automation tools that grow with you
➡️ We will develop compelling brand stories and effective go-to-market strategies
➡️ Align marketing operations with business goals, so every dollar works smarterI offer small, agile businesses like yours, the benefits of my years of corporate experience to help you scale more cost effectively.
About Me.
I’m an experienced marketing leader with 20+ years of blending creativity, analytics, and technology to drive results. A true left brain/right brain thinker — my colleagues describe me as “creatalytical.” I’m equally at home crafting brand storytelling and creative campaigns, or diving deep into data, CRM/automation systems, and workflows. I also love mentoring teams to deliver their best work.That blend of analytical rigor and creative vision lets me bridge strategy and execution in ways that deliver measurable impact for marketing, sales and business operations.Here’s what I can help you with:
• Go-to-market strategy for offerings in both complex B2B and simpler consumer environments
• Product & channel marketing (B2B & B2C), including communication strategy, web support, events & trade shows
• Customer experience & journey mapping, aligned to your business goals
• CRM & marketing automation (HubSpot, ClickUp, Monday.com, Pipedrive, Sugar, MS Dynamics, and others)
• Digital transformation & process optimization — first refining your existing tools, then layering in cost-effective tech or AI tools to boost efficiencyI thrive on connecting strategy to execution and making process collaborative, clear, and results-driven.
Services.
Fractional CMO Support
Part Time, Executive-level marketing leadership without long-term overhead.Marketing Strategy Consulting
From customer journey design to product launches and content roadmaps, I help align marketing with business goals.CRM & Marketing Automation
Helping small businesses understand, implement, and adopt lightweight SaaS platforms (web, SMS, email, etc.). We figure out WHAT you need and only do that. Nothing more.Brand Storytelling, Content Strategy, Event Support
Crafting messages that resonate, events that make an impression, and campaigns that convert and align with your specific goals.Special Projects
If you’re not sure exactly what you need or lack full staff capacity, let’s collaborate to define and deliver the solution.
Let's Chat.
Whether you need short-term consulting, project-based support, or fractional leadership, I’d love to connect.
Use the Project Request Form to start the process of getting a quote to work with me. Or use the icons below to email me or connect on LinkedIn.
THIS IS MY WHY.
My family is a priority for me, and I know it is for you too. I LOVE working with small family owned businesses who share my values.
P.S. Meet some of my favorite marketing partners.
Branded Merchandise Partner
I work with an exceptional team for all your branded merchandise needs, from everyday branded items to full custom company stores. This team is amazing to work with.
Visit Brand7
Public Relations Professional
Elyse at Songbird PR & Marketing is an expert in earned media strategy & execution. As AI-driven search tools increasingly prioritize earned media, securing coverage in this space is critical for being discoverable.
Visit Songbird
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